Dressbarn Collects Toys, Brings Holiday Magic to Children

Women's Fashion Retail Company Joins Toys for Tots for Holiday Toy Collection

This time of year many of us find ourselves scurrying around, trying to find that popular toy that is high in demand for our young loved ones. Whether it's the new Elmo Live Doll or the Nintendo Wii interactive videogame, there is always that one special toy that a child wants to find under the Christmas tree. But this holiday season, some children won't find any toys under the tree.

In an effort to bring holiday magic to disadvantaged children this year, dressbarn is launching its first Toys for Tots Drive from December 8th to December 12th. During this time, dressbarn stores will encourage people to donate new, unwrapped toys for the cause. And to show their heartfelt thanks, the stores will give customers who donate a 15 percent coupon off a single regular priced item, said Vivian Behrens, senior vice president and chief marketing officer of dressbarn, inc.

"We want to spread that holiday cheer to those who are in need, and this initiative really helps us to do that," Behrens said. "For several years, the Toys for Tots program has delivered a message of hope to needy youngsters that motivate them to grow into responsible, productive, patriotic citizens and community leaders. We are so proud and happy to be a part of this great effort this year."

According to the organization's Web site, the objectives of the Toys for Tots program are to help disadvantaged children in the United States experience the joy of Christmas, play an active role in the development of children, unite members of the local communities in a common cause during the annual toy collection and distribution campaign, and contribute to better communities overall in the future.

"We really hope that communities come together to give to children who are really in need. Just the thought of knowing that they are giving a child hope this Christmas season should be heartwarming," said Behrens. "Thanks to the customers who donate, we'll be able to give smiles to children nationwide this holiday season."

For more information on dressbarn, or its participation in the Toys for Tots Drive, please visit www.dressbarn.com to find your neighborhood store.